Management Studies in Development and Evolution

Current Issue

By Issue

By Author

By Subject

Author Index

Keyword Index

About Journal

Aims and Scope

Publication Ethics

Memorandum of Understanding

Indexing and Abstracting

Related Links

FAQ

Peer Review Process

Journal Metrics

News

Article Writing Guide

Files

Consultants

Consultants(2023-2024)

Consultants

Consultants

Consultants

Consultants

Publons

Methodology for evaluation of scientific publications

This letter of scientific publications

The Executive Regulations of the Law on Pursuing and Dealing with Fraud in the Preparation of Scientific Works

Volume 33 (2024)
Volume 32 (2024)
Volume 31 (2022)
Volume 30 (2021)
Volume 29 (2020)
Volume 28 (2019)
Volume 27 (2019)
Volume 26 (2017)
Volume 25 (2016)
Volume 24 (2015)
Volume 23 (2014)
Volume 22 (2014)
Volume 21 (2012)
Volume 20 (2011)
Volume 19 (2011)
Volume 18 (2008)
Volume 13 (2006)
Volume 12 (2005)
Volume 11 (2004)
Volume 10 (2004)
Volume 9 (2002)
Volume 8 (1999)
Volume 7 (1998)
Volume 6 (1996)
Volume 5 (1995)
Volume 4 (1994)
Volume 3 (1993)
Volume 2 (1992)
Volume 1 (1991)

Author = Tajzadeh Namin, Aidin

Number of Articles: 1
The impact of brand extension on brand image (Case study: Tak Makaroon and Pegah companies)

. Abolfazl Tajzadeh Namin; Fatemeh Chehraqi; Aidin Tajzadeh Namin

Volume 21, Issue 66 , January 2012, , Pages 139-164

Abstract
  Brand extension strategies will increase the likehood success of new products, while deducts the risks of brand image dilution. This study analyzes how brand extension impacts on brand image. Research model includes six variables: initial brand image, brand extension attitude, category fit, brand image ...  Read More